I build things and iterate iterate iterate.

I’m Tu Pham. I’ve spent the last decade building Cleverific, a SaaS app for Shopify merchants. Before that I ran design agencies serving retail and tech giants. These days I’m based in Santa Barbara, advising at Cleverific while looking for interesting, difficult, meaningful problems to solve. Maybe not in that order.

I care about building businesses that last, working four-day weeks, and not pretending everything has to be a hustle. Outside of work I’m usually attempting cello, learning ceramics, or managing a small zoo of two cats, two rabbits, one very patient dog, and a very very patient husband.